The project is run by the initiative group (IG), formed by a number of private and public institutions and individuals:
- ICOM, Executive Board member
- Pinacoteca Brera (Milano)
- Reinwardt Academy (Amsterdam)
- izi.TRAVEL project (Amsterdam)
- RSF company
The IG seems its role only in initiating the European Storytelling Program. As soon as the program is launched, this initiative will be closed.